Life is complicated.  Laundry shouldn’t be.   Just flip the bottle, give a firm squeeze, and you’re done.  One squeeze is all you need!  Our compact 23oz bottle gives you the same 66-load convenience you expect, but uses 60% less plastic, 50% less water, and is 75% lighter than our 100oz bottle.  With a refreshing lavender scent made with 100% essential oils and botanical ingredients, and an advanced-enzyme formula that fights tough stains, it’s a great choice for your busy family.  Easy to use, easy to store, and easy to love—our Ultra Concentrated Laundry Detergent is about to change the way you think about clean. 
  
   We believe our products are healthy solutions for use within your home–and for the community and environment outside it.  We are always evaluating how to reduce their environmental impact, increase performance and safety, and create a more sustainable supply chain.  It is our responsibility to set a course for a more mindful way of doing business, where companies act as partners with other stakeholders to create a brighter future for the whole planet.   B Corps are certified to be better for workers, better for communities, and better for the environment.   "Packaging contains recycled content - Bottle is made from 100% post-consumer recycled content (PCR).  Waterless or concentrated product to minimize packaging - 60% less plastic, 50% less water, and 75% lighter when compared to our 90 fl oz bottle.  "
   Just flip the bottle, give a firm squeeze, and you’re done.  One squeeze is all you need! 
 Ultra concentrated, ultra-convenient liquid laundry detergent : 66 loads in a compact 23oz bottle that’s easy to store, and easy to feel good about. 
 Small dose, big clean™: 60% less plastic, 50% less water, and 75% lighter than our laundry detergent liquid 90 fl oz bottle.  Bottle made from 100% post-consumer recycled content (PCR)
 Our liquid laundry detergent advanced-enzyme formula fights even the most stubborn stains. 
 Concentrated laundry detergent made with 0% dyes, synthetic fragrances, or artificial brighteners. 
 Refreshing lavender scent made from real ingredients: 100% essential oils & botanical ingredients in our washing detergent
 Scent: Lavender
 Health Facts: Artificial Fragrance-Free, Dye-Free, Contains Naturally Derived Ingredients, Animal By-Product-Free
 Product Warning: Eye irritant, keep out of reach of children, keep out of eyes, flush immediately if product enters eyes, drink water if product is swallowed, seek medical help if product is swallowed
 Formulation: Concentrated, High Efficiency
 Product Form: Liquid
  Industry or Government Certifications: USDA Certified Biobased Product
 Net weight: 23. 1 fl oz (US)
Number of uses: 66